24 Mar 2023
Your blogs are not getting the views and engagement that you want and so, you feel frustrated or thinking to give up blogging.
Your blogs are not getting the views and engagement that you want and so, you feel frustrated or thinking to give up blogging. But before you get demotivated, here’s something for you to ponder upon? How often and how well do you use graphics in your blogs? Written words have a lot of power. But as the world of media is changing and the attention spans of humans is getting lower, you need to pull off a little weight from the words.
According to Venngage, 49% of marketers rate visual marketing as very important to their marketing strategy and have seen a significant difference in the reach. This is simply because visual content catches eyeballs and is easy for readers to comprehend. Now think, would you be more interested in reading a novel filled with only words or read a novel having illustrations and designs? Hence, it is necessary that you create blogs keeping the readers in mind. Visual content not just improves the readability but helps the readers to just have a glimpse of the blog. But now you may be confused how can you include more visual content in your blog. Here are seven types of Visual Elements to use in your blogs and make it super attractive.
You can’t go wrong by simply using stock images or illustrations. There are a lot of websites like Pexels, Pixabay, etc. that offer license free images and illustrations. Just search for them and use them wherever required in your blog. If you have a dedicated graphic designer or team, you can even design your own cover and images. This will add to creativity as well as uniqueness. Images and illustrations are the basic elements of visual content that are a must to use.
Going a step further from plain images and illustrations, you can use infographics. Infographics is combination of words that provide information and graphics. You can summarize your blog by creating an infographic or you can provide an infograghic to show some statistics related to the topic. Infographics also show up on Google image search results thereby increasing your website’s visibility. Infographics are an excellent way to communicate information along with making it visually appealing so use them well.
Videos remain the most popular and efficient way of visual content. You can find some related videos on Youtube or other video streaming sites and link them to your blog with the help of a video player extension. Make sure you give the credits to the owner of the video. Videos are a great way to explain a concept in-depth such as how-to tutorials or to show something practically. Use videos often to provide an extra resource for your audience.
This is a no-brainer that content marketing helps you generate leads for your business growth. But do you know that an effective content marketing strategy can help you convert those leads into your clients? Let’s assume you want to get content writing services for your website. You have two agencies in your mind. You have talked to both of them and you feel they both provide the same quality services at about the same prices. What would you do then? Most people would go and check their social media profiles and reviews online. Hence, your content game can be the differentiator between a potential client and a client.
Whenever you are explaining a process let’s say of how to create a blog post on WordPress, you need to explain the steps involved. If you don’t want to post a video tutorial, you can simply put up the screenshots at every step that will guide the viewers well. You can also post screenshots when you want to display some common errors, proof of work, etc. Screenshots are simple yet promising when it comes to visual content. You can create slides or PDFs to combine several images in a single document as well.
Whenever you are writing a technical blog, make sure to inculcate some graphs to make the concepts simpler for the readers. Graphs are an excellent way to show trends, project predictions, comparisons, and other scientific stuff. Including a graph in your blog makes it look information-dense and valuable. People immediately trust something when they are shown figures and graphs. Make your blogs information-rich by adding graphs to display some statistics.
Not sure which visual element to use for your blog as you want to keep it simple? Go for quotes! Simply add a quote in the blog either quoted by a well-known person or created by yourself. Put the quote in a frame or background and let it go. Quotes are well-received by every generation and so you minimize the risk of going wrong. Quotes are a great tool to emphasize something important as well as present a strong viewpoint.
Mar 24, 2023
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